Lean Agile Marketing: How to Become Agile and Deliver Marketing Success

Set up marketing teams to execute marketing campaigns. Develop marketing campaigns based on customer experience and analytics insights.Create self-organizing teams to make the job of the CMO and senior managers easier.Reduce micro-management and improve team morale and job satisfaction. Change the team’s mindset to improve collaboration and communication between team members. More

Available ebook formats: epub

Words: 69,680
Language: English
ISBN: 9780995746503
About Femi Olajiga

Femi Olajiga is an agile marketing trainer, consultant and coach. He enables companies to become agile across marketing to drive business growth. He is also a T-shaped marketing professional with over 10 years of experience in digital strategy development, search marketing, web analytics, customer experience, content marketing and was part of agile marketing teams in both B2B and B2C companies operating in a wide range of industries, including: IT, software development, pharmaceuticals, telecommunications, retail, marketing, media and non-profits. He has extensive experience of training and mentoring marketing teams towards developing and executing successful integrated Agile marketing strategies. Femi holds an MSc in Marketing from Heriot-Watt University and is currently working on completing his ICF coaching certifications.

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