This book introduces you to Marketing. It clearly explains marketing. It analyzes the components of marketing. It appraises the marketing mix like the product, price, place and promotion. It identifies personal selling. It examines the media of sales promotion. It evaluates the media of public relations. It highlights the media of advertising. And it explores the role of marketing in a business. More

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Tags: commerce
About Anthony Anamgba

Anthony Anamgba is a non-fiction writer. He has written a crop of good books on Commerce, Economics, English, Government and Politics. He is good at writing introductory books on several disciplines. His books start at elementary stage and progress, in some places, to intermediate stage. His books are first-rate study guides. He writes in a way that makes the books interesting and easily understandable. Presently, he edits and publishes several interesting romantic stories written by young writers.

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