Death of a Marketer: Modern Marketing’s Troubled Past and a New Approach to Change the Future

Marketing is in critical condition. Hurled into the twenty-first century amidst a storm of digital disruption, it has since focused solely on surviving in a hostile climate. But mere survival is no longer a mark of fitness. Audiences demand excellence. And marketing excellence requires agility. Using a detailed historical lens, Death of a Marketer charts a course toward marketing’s Agile future. More

Available ebook formats: epub

About Andrea Fryrear

Andrea Fryrear is the founder and CCO of Fox Content, an agile content marketing consultancy. She is one of the world’s leading advocates for agile marketing and is a sought-after speaker on the topic. In Death of a Marketer she combines more than a decade of digital marketing expertise with thorough research and in-the trenches agile experience. Her pet peeves include misuse of semicolons and running out of wine when on deadline. If she’s not attending a Standup meeting or Retrospective,

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