HOW TO DESIGN MARKETING-TO-SALES PROGRAMS FOR THE NEW BUYER More
Marketing is no longer effective when comprised of one-off events, messages or campaigns. The buying experience during a complex sale must be fluid, connected and engaging across its entirety. Content marketing programs are the threads that weave together to create a fabric of engagement that elevates pipeline velocity, putting salespeople in viable opportunity conversations sooner—rather than later. There are no stops and starts in a continuum. The flow is consistent, steady and designed to build the problem-to-solution story with buyers by providing the education, expertise and evidence they need to conclude that your company is the ultimate choice to help them achieve business objectives. This eBook is your guide for generating a transformation in marketing, from standalone efforts into strategic business assets that improve revenue performance.
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