A Concise Guide to Marketing Plans

A Concise Guide to Marketing Plans provides guidance on writing successful Marketing Plans. The book covers all the necessary elements of writing a Marketing Plan together with advice on the use of a SWOT analysis, PESTE analysis, BDG Matrix and Ansoff Matrix to help achieve a balanced marketing mix. There is also advice and guidance and how to present it in a logical and structured format. More

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About Alan Le Marinel

Alan worked for a major financial institution for more than twenty years and during the latter stages was a Lending Manager with responsibility for a large portfolio of medium and small businesses. During this time he was also seconded to a Local Enterprise Agency to work with small and medium size businesses on developing Business Plans and Funding Proposals for a wide range of clients. Following this experience he started his own successful consultancy business specialising in strategic planning and marketing. He is also a successful author having written a number of business management books which have been published in various languages throughout the world.
He holds a number of professional and academic qualifications including:
• Master of Business Administration (MBA) specialising in Corporate Strategy and Change Management
• Diploma in Financial Studies – Chartered Institute of Bankers
• Diploma in Marketing – Chartered Institute of Marketing

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