Be More Popular

Marketing 101 for startups means you must attract early adopters, your community of true fans. This easy-to-follow book offers the information and action steps you need to market your business. Working from the inside - beginning with your personal mission - you'll see how to develop your message in advertising, blogs, email newsletters, and in social media to reach your best customers. More

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About Lee Schneider

Lee Schneider is the author of Be More Popular: Culture-Building for Startups, Chronicle of a Startup Town: Los Angeles, Powerful Online Message Delivery - Free and Low-Cost Platforms for Creative Companies and Individuals, and The Angel Playbook, a guide for entrepreneurs and investors. He is at work on a book about parenting and a book about food.

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When not writing Lee serves as Creative Director and Editor-In-Chief at Red Cup Agency, a digital publisher producing podcasts and ebooks. The agency is known for its work with leaders in fitness and food, educators, social activists, and nonfiction authors. His clients have included large companies like Nike and smaller startups that have raised millions in angel and Series A rounds.

He has been a podcast producer/host on the Future of Food Podcast, the Cult/Tech Podcast, and the TechSmart Podcast, and a producer on EdTech NOW, and The Brandboom Podcast.

He is an instructor at the USC School of Architecture, teaching literacy in media for graduate-level architecture and design students.

Fun facts: In the 1980s, he was a writer on the iconic cartoon series *ThunderCats.* He is the father of three and married to a goddess.


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