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With degrees in Chemical Engineering, Business Science and Business Administration, Joaquin Flores is an entrepreneur, business and technology leader in a large, American based Multinational Corporation. His experiences range over different technologies and geographical locations, both R&D and Operations. His expertiseextendsbeyond the technology arenaand includesextensive people leadership and projects direction. He has represented his function on many global business management teams for over twenty years and has been part of the integration team in merging two large corporations in the petrochemical industry. Above all else, he is a visionary thinker; often characterized as having a provocative style and recognized for creating unconventionalproposals.Mr. Flores exhorts his readers to examine and reassess their operating practices and business with reference to their founding vision, ensuring it always remains the priority for success. Sadly, this “back to the basics” approach was gradually abandoned,and replaced by a generalist approach to leadership originating primarilyfrom business schools. This move away from expert leadership in companies has spread like an oil slick over the corporate worldin recent years and is a primary cause of the poor results many of them are currently delivering.