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Burt Peretsky is a highly accomplished, award-winning strategy communications and marketing executive with extensive experience in representing and helping to “brand” high-visibility organizations, both conventional and technology-driven. A former newspaper journalist with an additional 10 years in major-market TV, he is expert in media training, specialized writing, publicity, and marketing/branding techniques. A leader, team-builder, and teacher, he is one of America’s best-known communications practitioners.
In Las Vegas in the early 1980s, Burt was Director of Marketing for the famed Sands Hotel & Resort and, before that, Director of Corporate Publicity for Del Webb Hotels, owners of Nevada’s three Sahara hotel/casino properties and the Mint Hotel in downtown Las Vegas.
Today, as Principal of Peretsky Strategy Communications, he serves government and industry clients in a variety of fields, including lodging and tourism, non-profit and charitable organizations, legal services, technology, financial services, the environment, and higher education.
As Senior Associate with FOCUS GROUP, one of the nation’s leading crisis and risk communication consulting firms, he is active in environmental risk communication and community relations activities for NASA at two of its Centers – the Jet Propulsion Laboratory in Pasadena, CA, and the Glenn Research Center in Cleveland, OH – and Fortune 500 companies and other government agencies such as the Massachusetts Department of Public Health, the Boston Public Health Commission, the Rhode Island Department of Health, Textron, General Motors, and Osram Sylvania.
Burt served in recent years as Senior Counsel, Editorial Services & Marketing, for Miller/Shandwick Technologies, creating and directing the global public relations agency’s Editorial Services Department. He also directed the agency’s own marketing efforts. Earlier, he served four years as Director of Communications for Emerson College, three years as Director of the News Bureau/Assistant Director of Public Affairs for Brandeis University, and ten years as Director of Public Relations for WCVB-TV, Channel 5 in Boston. For eight years, he was the President of Immedia, Inc., a full-service Boston public relations agency serving such clients as the Sheraton Boston Hotel, the Sheraton Corporation, the South Shore Music Circus summer theatre, the New England Council of Optometrists, and the large trade association, the Northeast Retail Lumbermen’s Association.
Burt is a former newspaper reporter and rewrite specialist, having served dailies in Boston and Miami. He is a Past President of the Publicity Club of New England and a former, long-time Board member of the Boston chapter of the Public Relations Society of America. Burt has won three Bell Ringer Awards from the Publicity Club of New England, four Gold Key Public Relations Awards from the American Hotel & Lodging Association, and a 2001 national SABRE Award in marketing.
In the community, Burt served for 16 years on the Board of Big Brothers of Massachusetts Bay (known today as Big Brothers Big Sisters of Massachusetts Bay) and for five years on the Board of the Greater Boston Association for Retarded Citizens. He has also been active on behalf of the United Way of Massachusetts Bay.