15 Questions About Native Advertising

What is native advertising? Is it a new practice, or little more than a new name?

Is it the same as content marketing? How does it relate to social media marketing?

Does native advertising work? Does it have negative consequences for society?

Should native advertisement be deregulated, or should it be more seriously regulated? More
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About Massimo Moruzzi

Starting in 2000, I have worked or consulted for a number of start-ups from more countries than I can probably remember: Germany (Ciao); France (Meetic); Italy (Ennunci); Sweden (Twingly); Italy/Ireland (Zzub); Denmark (Atosho); Spain (Ducksboard); Italy/UK (VoiceMap); and now Canada (Transit App).

Unenthused about banner ads from day-1, I started a blog at dotcoma.it well before it was fashionable to do so, and later wrote a Book on the web, advertising and social media: What Happened To Advertising? What Would Gossage Do?

About the Series: 15 Questions
15 Questions about...

A series of short books to help us understand things and debunk conventional wisdom.

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