Social Video Advertising on Facebook and YouTube

Social video advertising strategies and tactics for Facebook and YouTube.
Reach systematic success using the Content, Audience and Measurement framework.
Written for an audience of professional direct-response marketeers and media agency buyers.
The author shares lessons learned from running hundreds of campaigns, experience gained while working at YouTube media sales as well as advertiser-side. More

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About Mark A. Jansen

Specialist media buyer who writes about social video advertising on the world's largest platforms; Facebook, Instagram, YouTube and SnapChat.

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