"GreenCapitalism!" How it can save our planet.

Rated 4.50/5 based on 6 reviews
We will all have to embrace GreenCapitalism if we wish to maintain limitless economic growth on our planet of limited resources. This ebook will explain the good and the bad of our current economic model, what impact future economic growth will have on our planet and what we need to put in place for our global economy to become truly sustainable. More
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About Keith Mcilroy

My journey to Green-Capitalism

"there is no need for there to be a 'loser' between economic growth and environmental protection"

I have spent most of my professional life identifying the need for change in organisations then helping those organisations to make those changes. From turning around insolvent companies and integrating corporate acquisitions through to culture change programs on factory floors and in sales teams. Like most people deeply involved in business, my focus was on this quarter's profit, this month's sales, this week's cash flow. I paid scant regard to what was happening in the rest of the world, especially anything vaguely environmental.

This started to change when my family flew into Manchester airport in 2000 to join me in the UK. It was raining. Hardly surprising for Manchester. Over the next few months it continued to rain and there was more and more discussion on climate change. At the time I dismissed this, along with 'peak oil' and 'global warming', as fear mongering from people who should get a 'proper job'. Then in April 2001, it was announced that the previous 12 months had been the wettest in the UK since records began. And records began in the 17th Century. That caused me to wonder a wee bit. But only for a bit as I soon went back to my insular business world and stayed there, even when we returned to Australia to find ourselves in the middle of the 'hundred year drought'.

Then, in 2003 The Business Council of Australia invited me to join their working group that was preparing a range of scenarios for Australia in 20 years time. 'Aspire Australia 2025' was put together over 12 months by running workshops with seventy of the leading thinkers in Australia. We looked at every aspect of life in Australia. Our competitiveness, strategic defence, values and norms, our governance and our sustainability.

That experience triggered the start of my journey. A journey that was initially focussed on climate change for the more that I researched the arguments for and against, the more I came to the conclusion that this was a 'clear and present threat' to our quality of life. It also quickly became clear that, until the business community took the risk seriously, then we would always struggle to make the changes needed to reduce our greenhouse gas emissions. And here was where the nub of the problem was.

Business had great difficulty seeing how we could both, reduce our dependence on fossil fuels and also maintain the economic growth that is so fundamental to their business success. In the same way that business saw the 20th Century as a battle between labour and capital, many now saw the 21st Century as being a battle between economic growth and environmental protection. Yet, there was no real 'loser' in the battle between labour and capital, so there is no need for there to be a 'loser' between economic growth and environmental protection.

Hence my promotion of Green-Capitalism. I write, I speak and I present on how we can have our cake and eat it too.

For those promoters of environmental protection who are cynical of capitalism, I would ask you to remember that capitalism has dragged millions of people around the world out of the miserable existence so well documented by Charles Dickens and that capitalism, properly motivated, can achieve rapid change in society.

For the promoters of economic growth who see environmentalists as a threat to our prosperity, I would ask you recognise we live on a planet of finite resources with a delicate ecosystem. The sooner we modify our business practices to use renewable resources without unnecessarily damaging our ecosystem, the more confident we can be that our prosperity can continue for our kids and grandkids.

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Review by: Desertphile on March 02, 2014 :
Much of what is in the book is common knowledge; the book however is valuable in that it presents the data, and the arguments given, clearly and concisely. In my opinion the author is absolutely correct about capitalism being one tool to address social and environmental ills, when wielded sanely and with philanthropy.

I live in the American Southwest, and I have seen what the expanding population has done to the land, the biosphere, the hydrosphere, and the people. Violence among the human population continues to increase as the population increases (like one observed in rats in a cage), while the amount of fresh water has been decreasing sharply. Yet an increase in the human population is encouraged, as an "economic necessity:" without more humans, we are told that economies will not "grow."

Sane people understand that economies cannot constantly grow, and sane people also understand that such a belief is the ideology of a cancer cell: growth for the sake of growth.

I recommend this book.
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Review by: julie kidd on Aug. 28, 2011 :
5 Stars!
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Review by: julie kidd on Aug. 27, 2011 : (no rating)
What a wonderful, clear-minded approach to what usually seems like an overwhelming problem. I'm sending it to everyone. The more people who have a sense that saving this beautiful planet is both necessary and possible, the better. Enough with the denial, despair and the politics of fear. Let's get moving!
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Review by: mishfox on Aug. 26, 2011 :
This book provides compelling and consistent arguments for change in economic thought and business practices. A major change is upon us: wasteful to sustainable; if this change is delayed then global collapse will occur. Those countries delaying the change will be left behind. I would debate some small points, but overall a sound and informative book.
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Review by: logical12 on Aug. 11, 2011 :
This is a remarkable book. I would not have thought it possible to explain economic growth, its damage to our environment and the solution in just 10,000 words.
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Review by: fragield on Aug. 04, 2011 :
A stimulating and thought provoking read. The facts and ideas presented are powerful in their simplicity. The logic of the message will leave the sceptic searching for a retort and finding none.
To be recommended to all(shock jocks too?)
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Review by: alex coxon on July 22, 2011 :
An interesting construct. The book argues that, by ensuring economic growth only comes from improvements in productivity, we can continue to expand the economy for ever. Not totally convinced, but a compelling argument. It also gives one of the simplest explanations of how economies work that I have read.
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