PCM: A Proven Methodology for Developing New Business and Customer Value

In this e-book, the author analyzes several different business challenges that most companies face when operating product- or thing-centrically. Each chapter addresses the common market barriers to business success and illustrates how those barriers can be overcome by applying Process-Centric Marketing (PCM) principles. More
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About Harry Blunt

Harry Blunt is an accomplished and multifaceted marketing director with over twenty-five years of demonstrated success in creating new business for a broad range of technologies, industries, and audiences.

Harry has held roles in major account sales, marketing, product development, sales management, new business commercialization, and field marketing. He has worked for multinational corporations as well as smaller firms. His work experience includes being an owner of two small businesses and working as a marketing consultant.

He has a passion for innovation and understanding the processes and audiences underlying products and business outcomes.

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