Lingo: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible

The fastest, easiest, and most profitable way to have a successful business is to work only with your ideal customers. They value your offering, pay you what it’s worth and are a joy to serve. But how can you rise above the noise in a crowded marketplace to attract these customers? You learn to speak their Secret Language and create a bond that lets your ideal customer know you "get" them. More

Available ebook formats: epub

Words: 58,890
Language: English
ISBN: 9780999518700
About Jeffrey Shaw

Jeffrey Shaw is host of the popular business podcast Creative Warriors, a featured storyteller on The Moth, and a nationally acclaimed keynote speaker. He speaks at creative and business conferences on the topics of marketing, branding, customer relations, and sales.

For more than three decades, Jeffrey has been one of the most sought-after portrait photographers in the U.S., photographing the families of such notables as Tom Seaver, Pat Riley, David Bloom, Stephanie Seymour, and C-Suite executives from Twitter, Anheuser Busch, 3M, as well as Wall Street leaders too many to mention. His portraits have appeared on the Oprah Show, in People magazine, O Magazine, CBS News, and others.

Having been a photographer for so many years, Jeffrey realizes a keen eye isn’t just for what one sees, but also for what one senses. To be able to sense the needs of others and trends in business keeps you a step ahead. Jeffrey Shaw, a.k.a. the Lingo Guy, uses this honed intuition developed as a photographer to teach entrepreneurs how to attract their ideal customers by speaking their Secret Language. Speaking the Secret Language of your ideal customer makes them feel like you "get them" and they, in turn, feel like they "get" you. This bonds supersedes price and creates brand loyalty. Are there businesses and brands that you are devoted to and care less about price? I'll bet there are!

Jeffrey is the author of LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible. In the world of marketing, the buzz for years has been buyer personas and avatars. LINGO will be the buzz of the future because consumers will demand businesses know more about them than their demographics and stats in order to gain their business in years to come. Any business can compete on demographics and price. Speaking their Secret Language separates you from the competition.

Jeffrey is the father of three adult children and resides with his two dogs in Miami Beach, Florida.

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