The Cheese Mall

Rated 5.00/5 based on 7 reviews
In your first year, every new business needs to be able to 'hit the ground' running otherwise they will be swallowed up by their competitors. Marketing is a key string in any successful company’s bow and is overlooked at your peril. More

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About Bernie Tracey

Bernie has over 20 year’s business management experience in various sectors. Her experience profile extends to Marketing, Sales, Operations Customer Service and HR.

Following her successful corporate career Bernie set up Beacon Coaching Consultancy in October 2005. The primary focus of the business is to work with companies to help them take their business to the next level of development. This is achieved through a combination of mentoring, coaching, training and consultancy.

Bernie is highly attuned to the development needs of a business and to working with clients to help them gain a real understanding of where they are right now. She also has a rare talent to see very quickly where a business needs to go and more importantly what it needs to do in order to get there. She works with County Enterprise Boards and SME companies and also coaches at Executive Level in organisations.

Bernie is a graduate of the National College of Ireland and of the US based professional coaching training institute Coach-U. She is a Certified Assessor for the Bar-On EQ-i™ psychometric tool and a Behavioural and Values Analyst for the Success Insights® Programme. She is also a Business Advisor for Excellence Through People® which is the National Human Resource Management Standard.

Learn more about Bernie Tracey


The Cheese Mall
The Cheese Mall by Bernie Tracey is an essential read for all entrepreneurs and business people, whether established or just starting out. It answers the question 'What is Marketing' in a straight forward and concise manner.


Patricia Cheevers reviewed on Sep. 28, 2011

The Cheese Mall is ideal for the budding entrepreneur or novice, wishing to start up their own business. It is clear and straightforward, without the usual business jargon that can be quite off putting. It has all the relevant information set out in simple fashion in a lighthearted story, which makes it very easy for the layperson to grasp. I really enjoyed it and I would recommend it as a "must have" book for anyone considering going into business for the first time.
Patricia Cheevers
(reviewed 4 days after purchase)
Mary Cully reviewed on Aug. 19, 2011

The Cheese Mall is a fantastic read - at last I can properly understand all of those slightly baffling marketing phrases. This book is clear, concise and manages to hold your interest from start to finish. The characters are a wonderful idea allowing the author to introduce a refreshing look at setting up your own business. This book is a must for anyone setting up their own business and also for anyone with an interest in studying business.
(reviewed 4 days after purchase)
Barbara Dignam reviewed on Aug. 18, 2011

The Cheese Mall is a really worhtwhile read for anyone considering setting themselves up in business for the first time. It's an amusing short story that packs a mountain of essential information into a very small volume. It's a bit like an MP3 file, where all the dross has been filtered out and you're just left with the substance. So if you ever ponder the possibiities of exporting sand to Arabia and before you get a bit giddy with your idea, you would do well to sit down for half an hour and read through this amazing little book.
(reviewed 7 days after purchase)
Nikki Daly reviewed on Aug. 16, 2011

This book is such a great read. It's step by step approach is easy to understand and to follow. The characters Matthew and Millie are a great idea. I found myself following their journey all the way to the end (which I am not about to give away). A great read for anyone who is interested in setting up a business. It's simple approach would also make this an ideal book for students.
(reviewed the day of purchase)
Roslyn Hickie reviewed on Aug. 14, 2011

This is a wonderfully accessible, informative and highly readable marketing tool.It is ideal for the budding/starting-up entrepreneur who needs an easy to read, no-nonsense handbook which clearly explains the core principles, strategies and vocabulary of marketing.It more than delivers on its promise to explain the, 'Key Marketing Skills for the Budding Entrepreneur'.I generally find thralling through business books a 'painful slog'.However, this book masterfully uses a deceptively simple,heart-warming story-telling style to assist the reader absorb complex material so by the end of the book one feels motivated to begin his/her entpreneurial project. Roslyn Hickey
(reviewed the day of purchase)
Dermot Hennessy reviewed on Aug. 4, 2011

I very much enjoyed reading this little book as it was very easy to follow. The Millie and Matthew characters made it a fun experience too and helped turn what can be a dry subject into something that was very interesting and enjoyable. Highly recommended.
(reviewed 8 days after purchase)
Enda Brennan reviewed on Aug. 3, 2011
(no rating)
What a great little book! It's packed full of information useful to anybody starting a new business, considering a new direction for their existing business or simply taking stock of their current position. Jargon free and written in Plain English, every page packs a punch. Delightfully told as a tale of two entrepreneurial mice who following redundancy from their jobs at the local factory, set about the task of establishing their new retail business "The Cheese Mall". A great step by step guide for any entrepreneur, with each step being immediately convertible to action, and apart from that , a charming read.
Enda Brennan
(reviewed 6 days after purchase)
Annie Teresa reviewed on July 31, 2011

"This book is a very enjoyable read. The author managed to convey a step by step guide to starting your own business and she successfully cut through all the jargon. At the same time it gives the reader all the information needed to start a business and the strength of this book is in its simplicity. It is a perfect introduction and blueprint of the way foreward for an entrepreneur's journey. You will find the fundamentals of marketing sraightforward and the advice invaluable

Anne Cully
(reviewed 4 days after purchase)

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