Winning New Customers in Recession & Recovery

How to win new customers efficiently?

You can't chase after every potential customer who moves, along with all of your competitors. You have to think smarter or you will waste a lot of effort.

This book will help you win new customers in 3 ways: flooding into near markets, increasing market coverage and presence, and reaching for far markets.

Essential reading for busy managers.
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About Rupert Hart

Rupert Hart MBA has been an operating manager and marketing executive through several downturns. He has two decades of hands-on experience in advising companies on recession strategy. He is the author of "Recession Storming; Thriving in Downturns through Superior Marketing, Pricing and Product Strategies."

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