Samenvatting van Philip Kotler's Marketing 4.0

Efficiënte, in 15 minuten te lezen samenvatting van het eind 2016 verschenen boek Marketing 4.0 van marketing-goeroe Philip Kotler. Marketing 4.0: Moving from Traditional to Digital is hèt handboek voor het nieuwe marketen, dat je de weg wijst in de verbonden wereld en het veranderende consumentenlandschap om effectiever meer klanten te bereiken. Ontdek de nieuwe regels van marketing. Val op en cr More

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About Elly Stroo Cloeck

Born in Haarlem, Netherlands in 1961, and living there my entire life, except for a six-year ex-pat period on the lovely Caribean island Curacao. Educated and trained to be a CPA, moved to IT auditing and subsequently to Internal Auditing. In 2008, working as Chief Audit Executive at a Dutch multinational listed company, I thought; "what now? I'm 47 and at the peak of a career in Audit". So I started freelancing, sharing my experience and knowledge as a consultant in short projects and in the meantime extending my knowledge of human behavior through reading and study (NLP among others). Now, I'm focusing even more on books and trying to influence others to read (more). My dream is that my summaries will inspire others to go and read the original books or in any case will open their minds to the ideas contained in those books. So many good books, so little time!

About the Series: Beïnvloeden Collectie
Boeken die gaan over beïnvloeden, overtuigen.

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