Women in Indian Advertisements - Plots & Perspectives

The book offers in depth theoretical perspective of gender portrayal in advertisements; specifically speaking Indian advertising. It also contains various case studies of brands over the years that have highlighted women in a positive way and have in fact gone on to become trendsetters in the industry. More

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About Dr Kisholoy Roy

Dr. Kisholoy Roy is a PhD in Management from IIT (Indian School of Mines), Dhanbad. He is a certified Accredited Management Teacher (AMT) who has been into teaching Management for several years now at the post graduate level. Dr Roy has authored several books on management apart from authoring various case studies, articles and research papers. He is presently engaged as an independent trainer and consultant in digital marketing and brand communication apart from his engagements as a faculty in Marketing with various B-schools.

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