Taking the Crowd to the Cloud - Social Media for the Music Industry

“Taking the Crowd to the Cloud - Social Media for the Music Industry” raises the bar and demystifies social media, helps you THRIVE in any economy and transforms your marketing mindset. It features 10 top social networks for musicians and maximizes your social media to build and keep your audience. More

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About Kelli Richards

Kelli Richards is the CEO of All Access Group, a thought leader in digital media and technology, a member of The Futures Agency and a contributing editor to the leading technology website, Techpinions.com. She is a true trailblazer in digital music and media, with more than twenty years of senior-level experience. With a unique talent for connecting innovators in technology with creative leaders in entertainment, Richards is a highly sought-after consultant, mentor, speaker, producer, coach and author, As the CEO of The All Access Group, Richards and her team facilitate strategic business opportunities in digital distribution between technology companies, established artists and celebrities, film studios, record labels, and consumer brand companies to foster new revenue streams and deliver compelling consumer experiences.

Prior to founding The All Access Group, Kelli served in senior roles at Fortune 100 entertainment and technology companies, including Apple Inc., where she launched Apple’s earliest focus on music and drove all music initiatives during her 10 years with the market leader. She also served in senior-level executive capacities at EMI Music as an A&R exec, and Silicon Graphics (SGI) where she helped launch Silicon Studio, the company’s entertainment division. She co-developed PatroNet, the first Internet-based artist subscription service with rocker partner Todd Rundgren in the mid-90s – and helped to launch the entire digital music revolution.

A frequent speaker and panel moderator at digital music and entertainment industry conferences globally, Kelli is also an acclaimed talent producer of award shows, concerts, and celebrity fundraiser events. She co-produced a celebrity fundraiser event to support the UN’s “Adopt-A-Minefield” initiative featuring Paul McCartney, Brian Wilson, Stephen Stills and hosted by Jay Leno. Additionally, she was a 20-year talent producer behind the BAMMIES, and remains a long-time talent executive and co-producer of the annual Pollstar Concert Industry Awards.

Kelli Richards has co-authored and published two books, including the critically acclaimed “The Art of Digital Music: 56 Artists, Visionaries & Insiders Reveal Their Creative Secrets.” And her next book, “You Say You Want a Revolution - An Artist’s Manifesto for Success in the Digital Age,” is due out 11-11-11. A true renaissance woman, Kelli is also a Certified Integrative Life Coach trained under best-selling authors and coaches Debbie Ford and Alan Cohen. She is actively mentored both by best-selling author & coach Alan Cohen, and by Alan Weiss (“The Million Dollar Consultant”). She lives in Cupertino, CA in the heart of the Silicon Valley.

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