A Concise Guide to Marketing Your Business

A Concise Guide to Marketing Your Business aims to dispel the myths in relation to marketing and aims to give guidance and advice on successful techniques to market a business using a variety of different tools and containing a wealth of tips and frameworks to analyse a market and formulate plans to succeed in business. More

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About Alan Le Marinel

Alan worked for a major financial institution for more than twenty years and during the latter stages was a Lending Manager with responsibility for a large portfolio of medium and small businesses. During this time he was also seconded to a Local Enterprise Agency to work with small and medium size businesses on developing Business Plans and Funding Proposals for a wide range of clients. Following this experience he started his own successful consultancy business specialising in strategic planning and marketing. He is also a successful author having written a number of business management books which have been published in various languages throughout the world.
He holds a number of professional and academic qualifications including:
• Master of Business Administration (MBA) specialising in Corporate Strategy and Change Management
• Diploma in Financial Studies – Chartered Institute of Bankers
• Diploma in Marketing – Chartered Institute of Marketing

Learn more about Alan Le Marinel

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