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Elizabeth Allen is the creator and developer of CODE, a proprietary sales and marketing system that has transformed small- and mid-size companies nationwide. The founder and principal consultant of the Kansas City-based marketing and sales consulting firm MarketSmartz, Elizabeth has worked in every facet of strategic market planning, brand development, advertising and campaign management. CODE has transformed the sales process of dozens of companies across the United States. Her sales management system is the subject of The Contractor's CODE for Marketing and Sales (2006) and The CODE for Sales: All Hands on Deck (2011).
CODE relieves "Exhausted Rainmakers and Business Owners" from the endless task of having to drive business development. CODE creates a predictable customer pipeline that is not dependent upon the skills of any one individual. CODE's intuitive, simple sales system delivers a sustainable exit strategy to business owners, while providing a system that will dramatically raise the performance and satisfaction of their organizational team.
During the recent economic downturn, Elizabeth has devoted much of her time toward enabling the many unemployed "Free Agents" transition to a new "Economy of One." From her observation that "the only difference between an entrepreneur and someone unemployed is that one has decided that he or she has something to sell," she developed a new CODE program to teach Free Agents how to "think like an entrepreneur," whether they become entrepreneurs or end up finding a new job. Elizabeth has taught and facilitated this course for a number of Free Agent groups. The program is the subject of her recent book, The Economy of One: CODE for Free Agents (2011).
Self-employed since age 25, Elizabeth spent several years as a business facilitator for the Kauffman Center for Entrepreneurship. She has served as a mentor for the University of Kansas MBA program. Regularly asked to lecture on her unique business perspective, Elizabeth is a recipient of the President's Award from the Kansas City chapter of SMPS (Society of Marketing Professional Services) and was a featured expert presenter, highlighting industry best practices at the SMPS National Convention in 2006. Her unique expertise and vast experience has been highlighted in InfoWorld, Entrepreneur Magazine, Concrete Monthly, on a nationally broadcast PBS special, and in cover stories in the Johnson County (Kansas) Business Times and the Kansas City Small Business Monthly.