Product Launch 123: Launch a New Product or Service in 3 Proven Steps

This eGuide offers small businesses with new products or services an overview of a proven product launch process so they can (1) conduct market research (2) create and market a prototype, and (3) successfully launched a product or service. Written clearly and concisely. Includes extensive additional resources. More
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About Barry Silverstein

I am an author, blogger, brand historian and retired marketing professional.

I have a background in advertising and marketing. I founded a direct and Internet marketing agency and ran it for twenty years, and I have over forty years of business experience.

I have authored the following non-fiction books: World War Brands; Boomer Brand Winners & Losers; Boomer Brands; Let's Make Money, Honey: The Couple's Guide to Starting a Service Business - co-author (GuideWords Publishing); The Breakaway Brand - co-author (McGraw-Hill); Business-to-Business Internet Marketing (Maximum Press); Internet Marketing for Technology Companies (Maximum Press); and three books for small business managers in the Collins Best Practices series (HarperCollins). I have also written the following eGuides, all published by 123 eGuides: Branding 123 (Second Edition), B2B Marketing, Low Cost/No Cost Marketing 123, Product Launch 123, Sales Leads 123, and On Your Own 123.

I have written two novels: The Doomsday Virus and Water's Edge.

I publish a blog for Boomers (www.happilyrewired.com) and a blog for dog lovers (www.cmdog.com).

Learn more about Barry Silverstein

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