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Greg W. Andersen was born and raised in the Pacific Northwest and graduated with a degree in Communications and a minor in Industrial Psychology from Western Washington University. While attending Western, he financed 100 percent of his college tuition, books, and living expenses by working a full forty hours a week at a local printing company while carrying a full load of col¬lege credits. Hard work and finding a way to make things happen are not new to Greg.
Greg’s first foray into sales began while working his second job at Nordstrom Rack selling ladies shoes during seasonal sales events. While he enjoyed the interaction with customers and the money he could make, he was not sure he liked the passive nature of simply waiting for clients to come into the store. If no one came in, he just milled around in the back of the store waiting for an opportunity. Instead, Greg decided to find a sales career where he could use his creativity to build a customer base by seeking out and “bringing in” customers.
Upon graduation, Greg leveraged his practical experience in printing with his degree in communications and went to work in the sales department of Valco Graphics in Seattle. With this full commission opportunity, the amount of money to be made or the number of customers to serve depended on Greg’s ability to find new customers. Greg was given twenty-four months on salary to get up and running and then transition into full commission sales. Greg made the transition in fourteen months, and he never looked back.
Over the last twenty-eight years, Greg has spent his time building, cultivating, and nurturing his client base, resulting in many long¬time customers in a variety of industries. Among Greg’s unique strengths are his uncanny abilities to dig up new business, uncover customers’ needs, and provide solutions that create long-lasting value.
To this day, Greg still finds digging up new customers the most enjoyable part of his job. At fifty-three, when most are managing their existing accounts or “book of business,” Greg is still out finding new accounts. This passion and the advice from friends are what led Greg to write Small Business Sales, WTF, so he could share his secrets and his process with small business owners around the world.