Unleashing Your Superpower: Why Persuasive Communication Is The Only Force You Will Ever Need

There’s power in persuasion because there’s power in connection—one is useless without the other. This book will teach you about the intricacies and nuances of persuasion not from a regurgitated point of view but through the perspective of personal experience—through the lens of a father, a victim, a human being who happens to be an astute observer of life. More

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About Jeff Tippett

Known to many as Mr. Persuasion, Jeff Tippett wrote the book on persuasive communications.

Speaking to international audiences through keynotes and seminars, Jeff helps attendees increase their effectiveness, gives them powerful tools to reach their goals, and empowers attendees to positively impact and grow their organizations or businesses.

In 2014, Jeff founded Targeted Persuasion, an award-winning public affairs + communications firm. He has worked with renowned brands like Airbnb, The National Restaurant Association, The League of Women Voters, The League of Conservation Voters, plus others. Other industry experts have validated Jeff’s work with numerous awards including the prestigious The American Advertising Award.

The heart and soul of Jeff’s presentations are the emotional story he tells of adopting his youngest daughter from Haiti while the country’s government was collapsing. Through this near death experience of navigating civil unrest and institutional bureaucracy in a third world nation, Jeff learned valuable lessons on how to persuade others without ever manipulating. Jeff unpacks these secrets of the superpower of persuasion in every presentation.

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