Why is Change so Hard?

In this book, author Jennifer Hancock is going to discuss why we all find it so hard to change and why it’s particularly difficult to create culture shifts within an organization.She takes an operant conditioning approach to the problem, which basically means she takes a behavioral psychology approach.

First, we need to learn how we as humans:
• unlearn old behaviors
• train up new behaviors
• h More

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About Jennifer Hancock

Transforming Lives Through Humanism

By sharing her pragmatic Humanist approach to living life fully and intentionally, Jennifer has transformed the lives of those who have been touched by her work. By encouraging people be the best, most ethical humans they can be, she consistently challenges people to think about and question who they are, what they are and more importantly, how they want to be.

She is one of the few individuals in America who was raised as a Humanist and she brings her delightful sense of humor, creativity, and compassion combined with a no-nonsense approach to all of her work and her coaching. She will help you focus on what really matters in your life and will teach you the practical skills you need to live your life the way you know you should be: ethically, compassionately and responsibly.

Learn more about Jennifer Hancock

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