Boomer Brand Winners & Losers

Growing up in the 50s and 60s, Boomer kids were surrounded by brands. That's when the modern brand was born, when brands reflected popular culture, and when brand advertising flourished. "Boomer Brand Winners & Losers" features fascinating stories of 156 best and worst brands of the Boomer era. More
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About Barry Silverstein

I am an author, blogger, brand historian and retired marketing professional.

I have a background in advertising and marketing. I founded a direct and Internet marketing agency and ran it for twenty years, and I have over forty years of business experience.

I have authored the following non-fiction books: World War Brands; Boomer Brand Winners & Losers; Boomer Brands; Let's Make Money, Honey: The Couple's Guide to Starting a Service Business - co-author (GuideWords Publishing); The Breakaway Brand - co-author (McGraw-Hill); Business-to-Business Internet Marketing (Maximum Press); Internet Marketing for Technology Companies (Maximum Press); and three books for small business managers in the Collins Best Practices series (HarperCollins). I have also written the following eGuides, all published by 123 eGuides: Branding 123 (Second Edition), B2B Marketing, Low Cost/No Cost Marketing 123, Product Launch 123, Sales Leads 123, and On Your Own 123.

I have written two novels: The Doomsday Virus and Water's Edge.

I publish a blog for Boomers (www.happilyrewired.com) and a blog for dog lovers (www.cmdog.com).

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