Sweden - the Secret Files

You are now viewing the updated, revised and improved edition of Sweden – the Secret Files! It has been written for the 99.86% of the world’s population who are not Swedish. First published in 2000, the 150 000 copies of the book have helped to spread the word – that Swedes are not quite as normal as they think they are. More

The book is not just another travel guide with fancy pictures of forests and lakes. It is not just another factual businessperson’s guide book telling you that Swedes are decent but boring, serious and have no sense of humour.
Let us get one thing straight. If you have been given this book by a Swede, then surely they do have a sense of humour.
This little book will give you an insight into things Swedish.
Things they themselves think are qu ite norm al, qu ite sensible, and quite logical. Bless them, for they are often unaware that the rest of us, the foreigners, often find them amusing, entertaining and at times simply quite odd.