The 90% Rule synopsis: Opportunities grow businesses. Knowing which ones to capitalize on is what drives business success. In this milestone book, Tencer and Cardoso have integrated three fundamental principles of good business – leverage, process and entrepreneurial thinking into a pragmatic and powerful approach to business development. Years of hands-on research has shown them that the greatest opportunities lie in focusing on those that you are already 90% capable of. Full of captivating company examples and practical advice, this vital new resource shows you how to turn your opportunities into action. The 90% Rule is a practical, step-by-step action plan that lets companies tap in to their unique strengths and potential. It gives CEOs and their teams the requisite process to crystallize a growth strategy and then the tactics to implement it. Are you ready to turn your opportunities into action? Your competitors are.





“These guys really know how to drill down to what matters.

It’s a great process to follow.”

Beverly Topping, President and CEO

of the Institute of Corporate Directors.






The 90% Rule

What's your next big opportunity?



How entrepreneurial thinking can inspire innovative and sustainable growth in your organization.

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