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Cashing in:
Banking on Style Blogs







  • What Are Style Blogs? – Making it Work –
    – Meet Ms. McGraw: One Blogger’s Success Story –
    – Blog Roll – About the Author–


All Rights Reserved, © 2012, Laura Isaacs

An Introduction: What Are Style Bloggers?

The world of fashion seems web obsessed and it’s easy to see why: the Internet provides immediate gratification and dissemination of information. However, it’s the bloggers – not the Anna Wintours – who seem to be making the biggest splash on the web.

Personal style bloggers are currently enjoying their time in the spotlight. These ladies put themselves out there, taking outfit photos and sharing their love of fashion, trends, DIYs and ideas on a daily basis. Retailers and readers alike have embraced style bloggers as internet celebrities. ModCloth, for example, makes collaboration with style bloggers a top priority because the company “truly values personal style.” Other well-known brands and retailers, including Coach, Loft, Timex , J.C. Penney and Urban Outfitters, have collaborated with personal style bloggers to both help design and promote items.

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