The Florida Physician Advertising Handbook

Alan S. Gassman, J.D., LL.M.

Lester Perling, J.D., M.H.A.

Erica Pless, J.D.

John Barrett, M.D.

Copyright © Haddon Hall Publishing, LLP 2012

Published by Haddon Hall Publishing, LLP at Smashwords

This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each reader. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to and purchase your own copy. Thank you for respecting the hard work of this author.


This book is dedicated to the physicians and other health care providers in the state of Florida who work with a myriad of rules and regulations and can increase the good that they do for patients by advertising for the type of patient and medical needs that they prefer to treat.

We are pleased to have been able to summarize these rules in an easily digestible form, using a format where the rule is explained concisely, followed by the actual language of the statute or regulation, and examples of how these have been applied to Florida physicians. The authors welcome any questions, comments or suggestions on this text.

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