Right Keywords + On-page Optimization + Off-page Optimization = Top Search Engine Rankings = Lots of Qualified Traffic
Let’s look at it in more detail:
Part of the optimization process is to choose keywords you can sprinkle strategically through your content that are likely to appear in the searches of your potential visitors. Start by putting yourself in the mind of someone who would be looking for your site. What phrases or words might they enter to do a search? Brainstorm a list of every phrase you can think of. Once you have a list, you want to go through the possibilities and make them as specific as possible. For example, you might want to include the city or state where you handle real estate so your traffic will be more targeted and so you’ll have less competition for the top spot. You want to pick words and phrases people are really looking for. To do that, you can use Google’s Keyword Tool. You type in the word or phrase, and it shows how many people have been looking for that word or phrase. It also generates similar words and phrases as well as their results in case you need some additional ideas. The best part is – this tool is free. You can access it at http://www.GoogleKeywordTool.com.
Google and other search engines look at more than your keywords when determining your ranking, however. Many of these other elements are known as on-page factors. For example, if you include your keyword or phrase in your URL or domain name then that’s a big plus for your ranking. Other on-page factors you can optimize include your headings, your page description, metatags, alt tags and many others. Also, if you are frequently updating your site and adding new content this will help you score higher as well. For a complete check list of On-Page optimization, please contact us. Here are a few that will help you get started: