By CHERYL ROGERS
Copyright 2012 by Cheryl Rogers, Tampa, FL
Book cover design: Cheryl Rogers
Smashwords Edition, License Notes
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When you write your first book, you may entice family and friends to read it. Maybe a few will buy it to encourage you, or take a few to sell to their friends. But after you’ve exhausted any sales opportunities there, what do you do? Is your book relegated to the back of your closet?
When we reach that point, many authors discover the work has really just begun. Being an author is a lot more than just writing a book. Being an author entails being that someone folks look up to, that expert in their field of interest, that one who can help them live their dreams. It entails being that mentor or role model, or even that entertainer who can make them laugh when the world seems mighty dim.
You’ve got to convince readers what you have to say is worth not only the price of the book, but their precious time. Often that entails building their trust in you. They need to regard you as an expert, or as a good storyteller. After you’ve exhausted those who would trust you through their personal knowledge of you, you’ve got to find a way to develop that trust in others.
For writers, that is not always an easy thing to do. Like me, you may be a reluctant marketer. You know you need to sell your book, but your heart is back at your computer, where you want to be writing.