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FLICKS &CLICKS

How to create catalogues and websites that sell more

by Mel Henson



Foreword by Nigel Swabey



Mel is one of the very few writers who really understands this business” – Drayton Bird



3rd January 2011






CHAPTER HEADINGS


Foreword




Introduction


Chapter 1 -

Anatomy of a website


Chapter 2 -

How to plan your web pages


Chapter 3 -

Anatomy of a catalogue


Chapter 4-

How to plan your catalogue pages


Chapter 5-

Branding


Chapter 6-

Principles of copywriting


Chapter 7

Copy for websites and other online media


Chapter 8

Copy for catalogues and other offline media


Chapter 9

Testing



Credits & Acknowledgements


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