for Membership Organizations
By David M. Patt, CAE
200 Practical Decisions for Membership Organizations
by David M. Patt, CAE
Copyright 2012 David M. Patt
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The organization was quickly running out of money. Revenue had shrunk by more than half, for-profit competitors had cut deeply into our customer base, member services had deteriorated, and we could not pay our bills on time.
The program model I had inherited when hired as CEO just didn’t work. Members were runners and they wanted us to provide them with quality running opportunities.