No-Hype Copywriting: The Keys to Lively, Appealing and Truthful Sales Writing

by Marcia Yudkin

Author, Meatier Marketing Copy and 15 other books

Creative Ways

P.O. Box 305

Goshen MA 01032

http://www.yudkin.com

(413)582-4052



Smashwords Edition



Copyright 2012 Marcia Yudkin



Smashwords Edition License Note

All rights reserved. Please obtain written permission before reprinting, duplicating or distributing this ebook, in whole or in part.

Introduction: What is Hype and What Don’t People Like About It?

Ever cringed at or wanted to shield your eyes from over-the-top sales writing? I certainly have. So have many of my clients – service professionals, entrepreneurs, business owners and nonprofit heads who value dignity, directness and respect.

“Please, can you write me something I won’t be embarrassed to send out?” is the way one client, an executive coach, put it.

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