No-Hype Copywriting: The Keys to Lively, Appealing and Truthful Sales Writing
by Marcia Yudkin
Author, Meatier Marketing Copy and 15 other books
P.O. Box 305
Goshen MA 01032
Copyright 2012 Marcia Yudkin
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All rights reserved. Please obtain written permission before reprinting, duplicating or distributing this ebook, in whole or in part.
Ever cringed at or wanted to shield your eyes from over-the-top sales writing? I certainly have. So have many of my clients – service professionals, entrepreneurs, business owners and nonprofit heads who value dignity, directness and respect.
“Please, can you write me something I won’t be embarrassed to send out?” is the way one client, an executive coach, put it.