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We loved this!—Holly Siegel, beauty editor, NYLON Magazine

This book has value beyond its capacity to glimpse history and even beyond its sheer joy to entertain. This exciting book provides insight into the nature of money, and inherent issues in building a dynasty.—Kolie Crutcher III, CEO and publisher, Get Money magazine

Tom Lyle, my great-uncle—and the godfather of our family—made us all rich, in more ways than one! But it is hard for us to separate Maybelline from our family, because it was a family affair, literally. This is a story I lived and a family I love.—William Preston Williams III

An interesting—and astonishing—account of the making of a mega-giant [Maybelline] and a cast of characters you won’t believe! Entertaining and insightful.—Charmaine Hammond, author, On Toby’s Terms

Exciting stuff! A captivating story that uncovers the intriguing past behind one of America’s most well-known cosmetic companies.—Michele Marcotte, features editor, The Daily Sentinel

As an immigrant who escaped the tyranny of Communist Romania, I survived my ordeal because of the devotion and values learned at the knees of my parents. In this story, the values learned focused on the world of artifice . . . also learned at the knees of their parents . . . but oh what a different legacy. A jolting story.—Aura Imbarus, author, Out of the Transylvania Night

A rich and colorful story. I guarantee you won’t be able to put this book down! I only hope it goes to the big screen, and you can bet I’d like to play Evelyn!—Marla Martenson, actress, author, Diary of a Beverly Hills Matchmaker

A most amazing story.—John St. Augustine, author, Living an Uncommon Life: Essential Lessons from 21 Extraordinary People


and the Spirited Family Dynasty Behind It

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