Email this sample to a friend


Marketing Films to Millennials and Baby Boomers


An Analysis of the Film Industry and a

Marketing and Strategic Plan for Producing

and Distributing Films to These Groups



by Gini Graham Scott, Ph.D.



Changemakers Publishing and Writing

750 La Playa, #952 . San Francisco, CA 94121

wwwchangemakerspublishingandwriting.com



Smashwords Edition

Marketing Films to Millennials and Baby Boomers

Copyright © 2012 by Gini Graham Scott, Ph.D.

Smashwords Editionm License Notes

This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each person you share it with. If you're reading this book and did not purchase it, or it was not purchased for your use only, then you should return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.


TABLE OF CONTENTS

Introduction

The Majors and the Growth of Independent Filmmaking

Targeting the Millennial and Baby Boomer Markets

Characteristics of the Baby Boomers and Millennials

The Baby Boomers Now and in the Future

Previous Page Next Page Page 1 of 35