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Extraordinary Customer Service

Beyond the Extra Mile in Loyalty Marketing

J.M. Enage



Smashwords Edition

CONTENTS

Acknowledgement

About the Author

Foreword

Introduction

Chapter 1. Preparing for the Journey of Change

Chapter 2. The First Mile—Personal Transformation

Chapter 3. The Second Mile—Institutional Transformation

Chapter 4. The Third Mile—Customer Transformation

Chapter 5. To Infinity and Beyond the Extra Mile—Lifetime Customer Loyalty

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