Then, at the end of the year, I started to hear the buzz about the podcast stories of a young writer named Matt Wallace, who had stories produced by the Variant Frequencies podcast. This wasn’t the manufactured buzz that movies pay for, or the fake “literary buzz” that invariably occurs when a “Big Six” publisher pays far too much for a novel and has to spend twice as much on marketing in an attempt to break even. This was the buzz of instant messaging and forums, Twitter and email, MySpace and the growing Facebook. This was the buzz of excited people telling their friends, “Have you heard this shit? This shit is for real.”
There were already plenty of breakout “stars” of our little fiction community—Mur Lafferty, Tee Morris, Mark Jeffry, and J.C. Hutchins to name a few. Great authors, great author-read performances, great stories, podcast fiction was a feast for the ears and the mind. I was listening to five books at once, consuming the weekly episodes just as fans were consuming mine.
But this buzz... it was everywhere.