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Making a Superstar Company

Rick Polson | Author

Cassandra Allen |Editor

Publisher: Sadie Books at Smashwords

Copyright 2012 Rick Polson

Smashwords Edition

This e-book is licensed for your personal enjoyment only. This e-book may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you are reading this book and did not purchase it, or it was not purchased for your use only, then please return to and purchase your own copy. Thank you for respecting the hard work of this author.


"I dedicate this book to a family friend, Curry college professor, and former news director at WRKO Boston, Roger Allen. He helped get me started on the road of marketing and advertising. I also dedicate this book to my mother Barbara Polson, who left us way too soon."

  1. Introduction

  2. Goals and Visions

  3. Budgets – How Much and Why

  4. Marketing – Where to Start

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