IN A FEW WORDS
Juan Carlos Ortiz was the first Latin American to become president of an advertising agency in the United States when leading Leo Burnett USA, moved to DDB Worldwide with the project of joining the Latin culture, its creativity, passion and work in order to cross borders and achieve one single idea: the Latin influence. This way, Juan Carlos was the first agency leader in the world to put together all the world’s Latin markets - Latin America, Spain and USA – thus creating DDB Latina.
Winner of the first Film Gold Lion at Cannes Festival in Colombian history with a campaign for the government program against drugs, Ortiz collects several awards in advertising competitions all over the world. In 2008 he was the president of the jury at FIAP – Iberian-American Advertising Festival, in 2009 was a member of the Global Effie Awards, and represented the Latin region at the prestigious Titanium & Integrated Lions jury at Cannes Festival.
An inductee of AAF’s Advertising Hall of Achievement (American Advertising Federation), the World Economic Forum announced Ortiz as a Young Global Leader for his professional accomplishments, commitment to society and potential to contribute to shaping the future of the world. Last year he was inducted into the very first “Salon de La Fama” (Hall of Fame) of FIAP, as one of the legends of Iberian American advertising, considered model and inspiration for the region’s market and new generations.