Renovation Direction of Super Brand Mall
By Philip Wang
Copyright 2013 Philip Wang
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A successful shopping center requires that every tiny detail that affects its performance as a business entity should be attended to. In other words, getting it right from the conceptualization, development, and management phases are crucial steps that differentiate successful shopping centers from the rest. It has been said, “Retail is Detail”. For SBM it must continuously seek to identify the emerging trends, interpret, assimilate, and address them in its retail spaces. Failure to re-invent and stay relevant to the emerging trends would relegate SBM to an awkward situation. This book seeks to answer the question of how Super Brand Mall develops and what we can expect from this center of consumption in the near future. We analysis the key success factors of a shopping mall, and make some suggestions for SBM, based on the factor analysis.
This section presents a background to this study and brief presentation of the case, Super Brand Mall (SBM). I further address my research focus, purpose, limitations, potential contributions, and lastly the thesis structure.