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INDEX


THE POWER OF ONLINE BUSINESS

2

STEP ONE: CREATE THE BUSINESS

7

Searching for the niche

8

What do you like to do? What are you good at? Do a lot of people like that?

10

Keywords and Content

12

The four P’s of Marketing

17

Business Description

19

STEP TWO: CREATE THE PLATAFORM

23

How to build a platform?

31

Coaching is Power Model

35

Plugins, Apps, Gadgets, Tools or whatever they are called

40

How to manage all these platforms without spending so much time?

40

STEP THREE: CREATING CONTENT

41

Content of the Products and Services section

43

SEO for Online Businesses

45

Online Seminars or Webinars

46

Pictures and Videos

47

EBooks, tutorials, special reports, etc.

47

Coaching is Power creates its Content Factory

48

STEP FOUR: MULTIMEDIA

53

Digital Content Creation Principles

54

Knowing when to consult a Digital Content Creation Professional

55

Advice

57

STEP FIVE: PROMOTE YOUR PLATFORM

61

Making Marketing (Organic SEO, Pay per Click, Newsletters, Subscribers, and other Online Marketing Strategies)

64

Search Engine Optimization

67

Mailing and newsletters

72

Pay Per Click

74

Creating content in Social Networks

75

STEP SIX: REPEAT THE PROCESS

79

Why is it important to keep updating with new products and services?

79

Why is it that every time that we complete a process, it becomes easier?

85

Extra tip one: Some Financial and Accountant Advices

86

Extra tip two: Some Legal Advice

87

FINAL WORDS

90

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