The Christmas Gift
By Stuart Bracewell
Copyright 2011 Stuart Bracewell
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Christmas gifts are about shopping.
‘It is not just that the relationship to commodities is now plain to see – commodities are now all there is to see; the world we see is the world of the commodity’ (Debord p29)
This essay will look the ritual of giving gifts at Christmas and the relationship these actions have with the nature of goods and exchange in Western capitalist societies. Obviously Christmas is celebrated in a wide range of cultures and societies. However, I will focus upon late capitalist societies with a generally Christian recent history such as the USA and Western Europe.