Action Figure Resource Magazine

Vol 1 Issue 9 Oct 2013



Designed, produced & published by: Colin Dorman

Articles by: Colin Dorman, Alex Cross

Reviews supplied by: Michael Crawford



Copyright 2013 Michael Crawford

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Hi,

Last month I talked about Kickstarter and other crowd sourcing websites, and the effect they were having on the toy industry, and action figures in particular.

Following last month's issue Mattel failed to hit their target of subscriptions for their DCU line of figures and as a result this line looks like it will be discontinued, but you can read more on that in the news section. Just let me add that I think this seems to becoming a trend among Action Figure manufacturers, who are hustling for pre-orders before they commit to a line. Often without any artwork or indication on price etc, we are expected to take it on blind trust.

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