Action Figure Resource Magazine
Vol 1 Issue 9 Oct 2013
Designed, produced & published by: Colin Dorman
Articles by: Colin Dorman, Alex Cross
Reviews supplied by: Michael Crawford
Copyright 2013 Michael Crawford
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Last month I talked about Kickstarter and other crowd sourcing websites, and the effect they were having on the toy industry, and action figures in particular.
Following last month's issue Mattel failed to hit their target of subscriptions for their DCU line of figures and as a result this line looks like it will be discontinued, but you can read more on that in the news section. Just let me add that I think this seems to becoming a trend among Action Figure manufacturers, who are hustling for pre-orders before they commit to a line. Often without any artwork or indication on price etc, we are expected to take it on blind trust.