By Robert Kroese
© 2011 Robert Kroese. All rights reserved.
In October 2010, I self-published a collection of humorous essays entitled The Force is Middling in this One. As part of the marketing process, I combed through Amazon.com looking for reviewers who I thought might enjoy the book. These days very few Amazon reviewers post their email addresses, but occasionally I would find one and add it to a spreadsheet of potential reviewers. It took a long time (think days, not hours), but eventually I had a list of about 100 email addresses. My plan was to offer each of these reviewers a copy of Force in the hopes that they would like it and write a review.