Tapping In
Published by David Paul Albert at Smashwords

Copyright © 2014 by David Paul Albert


All rights reserved. This book or any portion thereof may not be reproduced or used in any manner whatsoever without the express written permission of the publisher except for the use of brief quotations in a book review.

First Edition, 2014



Only about 20 percent of users return to use a (free) app the first day after they download it.
– Pinch Media

Success with any endeavor is relative. The person who knits scarves and sells them on Etsy may be thrilled with a couple hundred sales a year, while such a benchmark would be a disaster for a large clothing manufacturer.

Like so many things the Internet has democratized, success with mobile apps can be equally rewarding for the solo developer working from her home office, a well-funded startup, or even with Silicon Valley titans. In recent times, however, such success has proven increasingly elusive. Both iTunes and Google Play are filled with so called “Zombie Apps” defined as apps rarely downloaded or used, often leading to abandonment by their creators. According to a report from tracking service Adjust (formerly AdEven), “953,387 out of 1,197,087 apps in our database are zombies.”1 That’s a staggering 79.6% of all apps tracked by the firm.

Why do most apps become Zombies? Why do entrepreneurs, designers and developers toil away for weeks or months at a time only to be met with mediocre success or outright failure? I believe it hinges on four factors:

1. A poorly designed user experience

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