Twitter – A little birdie told me
Building your business one tweet at a time
Henry J. Button
Copyright 2009 The Butler Publishing Group
All rights reserved
1 - Introduction to Twitter
Take yourself to the Twitter website and you might wonder what all of the fuss is about, or how the service could possibly be of any use to the business community. After all, Twitter tells us that they allow people to answer the question, “What are you doing right now?” At first glance Twitter seems almost to be a banal invitation for streams of people to broadcast constantly about their cats and socks. Some do use it that way. Yet businesses have discovered a whole host of opportunities through Twitter.
There are not many really useful business tools that can lay claim to being 100% free. Twitter does, however, and while the opportunities it presents aren’t really obvious at first glance, they’re still manifold. Business users are learning new ways to turn Twitter to their advantage each and every day. Surprisingly, one of the best uses of Twitter is to add some human personality to you, your brand, and your company. One of the worst uses? Posting links to your own websites, day after day after day.