What I mean by convenience vs. quality is simple; most consumers want something that’s convenient for them. Most consumers seek the closest location to where they are when something happens unexpectedly.

Picture a scenario: you are broken down on the side of the road your car is steaming because the cooling system has failed and unknown to you, the cause of your problem is a small sized hole in your lower radiator hose. You are stressed so heavily by the situation you fail to notice the coolant leak on the bottom of your car.

Your auto club shows up to tow your car, and tells you he can take it to a shop that is 5 km down the road from your location and by doing so you will save $25.00 on the cost of towing. Because your troubled by the situation, you overlook the fact that your regular shop who you know to be trustworthy is only 5km further than the suggested one. The end result you choose the closer shop to save on the towing cost. The shop you select bills you $750 for parts and labor and tells you the car needed a new radiator and thermostat. You pay the fee to get your car back and you’re on your way. The problem…you just spent $750 on a repair that would have cost you less than $100 if you had taken it to a reputable mechanic, but for the sake of saving $25 on a few miles you have fallen into the trap of convenience VS quality.

Picture yourself in the same scenario but this time with a different outcome:

Your car is steaming on the side of the road because of a small hose leak and your tow truck shows up. This time you instruct the driver to tow it to your preferred mechanic, the driver persists in suggesting the closer shop (partially because the driver could be doing another tow in the area and it benefits him) You insist that you will pay the extra $25 because you would rather have a mechanic who you know and trust do the work on your car. Your mechanic has been certified for 30 years and charges a respectable shop rate that reflects his experience. You get dropped off at home and wait till the next day (the previous shop had better business hours) Your mechanic contacts you the next morning and says he has done the proper work and determined the cause to be a small crack in the radiator hose which was reducing the pressure. He performs the repair and charges you $75 for the replacement and billed you only 30 minutes of labor to perform the service.

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