How You Can Sell More Books

Proven Audience Building Strategies

Brian Rathbone



Edited by Amber Henderson



Smashwords Edition



Copyright 2015 White Wolf Press, LLC



Contents

Introduction - Who the heck is Brian Rathbone?

The Basics – Don’t put the cart before the dragon

Audience Building – Engage the geek magnet

Hyperlinks for Authors – Transporting the reader to your world

Readers Versus Units Sold – Treasure the dragon, not the hoard

Email Lists – The dragons are in the list

Mailing list rental – Other people’s dragons

Giving Away Content – No such thing as a free dragon

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