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‘Developing a great brand can make you a fortune. This powerful book tells you exactly how to do it. Follow Michael's wise advice and grow the business of your dreams.’

—Simon Reynolds, Mentor to Entrepreneurs

‘Michael Neaylon has created an accessible, comprehensive and practical guide to the marketing 'must-do's' that every ambitious business person needs to understand.’

—Simon Sharwood, Editor, My Business

‘True Brand Toolkit cuts through the marketing theory and dives straight into decisive action. A clear and simple guide to the essentials of small business marketing. Read it with a pen in hand.’

—Peter Crocker, Director-Marketing, Flying Solo

‘Michael Neaylon understands the power of story-telling in the world of business. His no-nonsense approach to creating an effective brand is a must for small businesses who want an edge over their competitors. Highly recommended.’

—Valerie Khoo, small business commentator and founder of the multi-award-winning Sydney Writers' Centre.

‘Michael's book is a refreshing perspective on modern marketing. It combines marketing principles and theory with practical processes any business can use immediately. It's written in a highly engaging style that kept me interested all the way through on the first reading, and I'm looking forward to going through it again in more detail so I can apply it to my own business.’

—Gihan Perera, Internet coach for professional business owners

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